Managing social media takes time and expertise, especially when your business is looking to maintain a presence across multiple sites. Just learning about the different markets takes time, and then it can be a challenge to develop engaging and informative posts that promote your brand.
Some businesses delegate the maintenance of social media pages to someone already working in the office, but this tends to result in inconsistent quality. Personal experience with social media is very useful, but a secretary with a Facebook page is not necessarily equipped to project a professional image for your brand.
Budgeting for social media also allows you to pay for advertising, which can increase the size of your following.
Ultimately, social media is a complex field when it comes to maximizing the impact for your business. The initial steps of claiming your listing and building a presence can be accomplished by anyone with a moderate level of social media experience. Using all of those pages effectively, however, demands dedication and experience.
With the right help, social media can make 2017 a big year for your small business.