Purchases Made Through Social Media
- 46% of online users are counting on social media before making purchase decision (Source: Neilsen).
- 71% of users of social media websites say that they are more likely to purchase products from the brand they follow online on different social media websites (Source: Digitalsherpa).
- 15% of customers use social media websites to search for local businesses. This is biggest advantage to local and small businesses (Source: Digitalsherpa).
- 63% of users prefer businesses with the information that can be easily accessed on the social media websites (Source: Digitalsherpa).