People are also starting to demand social media as a conduit for more vicarious experiences. It’s no longer enough to post your sentiments about an event; you have to show your users what it’s like to be there. You can do this with things like live video, 360 images and video, and even just more real-time posting. The idea is to make your users feel like they’re a genuine part of the experience, as it’s unfolding. (Source:Forbes)
